Numerous studies and surveys of media professionals have found that a majority of working journalists use an organization's Web site as a primary source of information when researching a story.  The studies also show that these journalists are constantly frustrated by finding old information, difficult navigation, no PR contact information, and no downloadable photos.  These Web sites are falling short in this age of "now" information.

How does your Web site stack up?
Is it ready?

With PR Newswire's MediaRoom, your organization can ensure it always has the up-to-date information journalists are looking for with the click of a mouse.  As a PR professional, having your own MediaRoom Web site makes sense for a number of reasons:

• Corporate Web sites have many audiences to serve.
• Today's working journalist wants to quickly find what they are looking for in their own area of the Web site. They're on deadline...make it easy for them.
• The PR team needs to have complete control over the timing of releasing breaking content.
• Webmasters and IT departments are busy and it can be tough to get updates made in your timeframe.